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This page contains an archive of all our article and news content.  We hope you find it helpful!  Use the search function or sort by category or just take a scroll through our headlines.    We’ll be working on building out our content over the coming months and years!

  • All
  • 30 days of digital marketing 'to-do's'
  • Bits & Bytes
  • Blogs and Articles
  • Digital Marketing
  • Giving Back Campaigns
  • Monthly Message
  • Musings
  • Tech Talks
  • Website Basics
  • Workshops and Programs
All
  • All
  • 30 days of digital marketing 'to-do's'
  • Bits & Bytes
  • Blogs and Articles
  • Digital Marketing
  • Giving Back Campaigns
  • Monthly Message
  • Musings
  • Tech Talks
  • Website Basics
  • Workshops and Programs

Day 30

How are you sharing your news and successes?

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Day 29

How often do you review and analyze your data?

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Day 28

What stories are you telling?

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Day 27

Where do you learn about industry trends? Do you share your responses or thoughts on those with your audience?

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Day 26

Do you have consistency in your brand ‘voice’?

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Day 25

Do you offer a loyalty program or discount?

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Day 24

How do you make your brand or business relatable to your customers and clients?

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Day 23

Do you use any tools for social listening?

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Day 22

What are some ways that you allow people to get to know you personally through your marketing?

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Day 21

How do you get feedback from your customers?

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Day 20

Do you do A/B testing in your marketing?

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Day 19

A bit about landing pages and conversion rates for today.

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Day 18

Do you offer a chatbot service for customer communications and support?

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Day 17

Here is day 17 of 30 for our Digital Marketing to do list! The remainder of the series will be in video format.

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Day 16

Video, video, video. If you can do it, you really must. “Video content can increase the chances of ranking on Google page one by 53 …

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Day 15

Half way there! Retargeting is a great way to follow up with someone who might not have been ready to act on your product or …

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Day 14

Referral programs can be wildly successful! Your customers are valuable assets as part of your marketing team. Take a look at your systems and formalize …

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Day 13

Webinars are still valuable! They are an easy and convenient way for people to learn, participate and engage. Take an hour and brainstorm some topics …

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Day 12

Who are the people in your industry that you know, respect and trust? Perhaps a business that complements or extends your product/service. Reach out for …

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Day 11

Look at your data! If you don’t know what is working for you, you don’t know what to continue and what to stop doing. One …

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Day 10

If you haven’t yet done this one, don’t wait another day! Mobile optimized sites rank higher on Google and are easier for your customers to …

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Day 9

I’m a big fan of ‘set it and forget it’. There are so many tools out there that can help you automate your tasks so …

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Day 8

Are you collecting email addresses? If so, send that group an email message (once a week, twice a month, once a month)! There are great …

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Day 7

Make sure you include digital paid advertising in your marketing mix! Longer life span and meeting your customers in the places where they spent time …

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Day 6

Are you posting regularly to your social channels? You work hard to build your audience – make sure you talk to them!

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Day 5

When is the last time you looked at and updated your Google Business listing? There are more opportunities here all the time – put it …

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Day 4

Are your web pages formatted with the appropriate content for search engines? Do you have user-friendly links for each page? This is a good place …

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Day 3

Happy Monday! I’m a big fan of working it backwards. What needs to be done by when – and of course what needs to happen …

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Day 2

When is the last time you went through your website? Are there things that need updates? Is your design outdated? Start your to-do list today …

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Giving Back – Q2-2023 – Cooperstown Food Pantry

Our featured non-profit organization for 2023 Quarter 2 is the Cooperstown Food Pantry. This small community-focused non-profit has a tremendous impact on our region and …

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Day 1

Do you know your ideal customer/client? If not, it’s a great exercise to help you focus your marketing to the right people.

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30 Days of Digital Marketing To Do’s

Starting April 1st, I’ll be posting 30 Days of Digital Marketing To-Do’s in concert with a new program to provide digital marketing strategy and guidance …

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Giving Back – Q1-2023 – OCCA

Our featured non-profit organization for 2023 Quarter 1 is the Otsego County Conservation Association. This small environmental non-profit does so much good work and has …

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Mindset Work

Mindset and its Far-Reaching Impacts

Have you done mindset work? Mindset work refers to the intentional practice of examining and shifting your beliefs and attitudes that shape how you perceive …

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Identity Theft and Fraud

What I Learned Last Year For those who know me, you know that 2022 was a year of great change for our household. We moved …

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Take Action Today (Even if it is Small)

January 12, 2023 Today, I hosted a very small and intimate group for our first ‘Tech Talk’. I have been thinking about doing these informal …

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Why You Should Always Set Your Domain and Hosting Renewals to AutoPay

Your domain and hosting for your website is the backbone of your online presence. It is why server UPTIME is an important factor when deciding …

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Tech Talks

Join me each month (Second Thursday of each month) for a morning coffee break on Zoom before your work day to talk about all things …

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December 2022

UPDATED 12/12/22:  For all Quarter 1, 2023 Intensive dates that are booked, our donation will be given to the Otsego County Conservation Association in support of …

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