Video, video, video. If you can do it, you really must. “Video content can increase the chances of ranking on Google page one by 53 times.” “Adding videos to landing pages can increase conversions by 90%.” Nothing more needs to be said. I’ve toyed with this for so long and still have hesitated to delve into video. I’ll dip my toe in for the remainder of these posts and I’ll report back on the metrics after it’s completed. See you in video format tomorrow!