Starting April 1st, I’ll be posting 30 Days of Digital Marketing To-Do’s in concert with a new program to provide digital marketing strategy and guidance to small business owners and non-profit admins. For those who are not in a DIY mindset, consider our 1-Day Marketing Service Intensives where we do it for you! Follow our pages on social media to view each days tasks and guidance – we’ll be posting here at our website as well so you can easily refer back in the future if you need to!
Day 1
Do you know your ideal customer/client? If not, it's a great exercise to help you focus your marketing to the right people.
Day 2
When is the last time you went through your website? Are there things that need updates? Is your design outdated? Start your to-do list today for things that you want to do or have done!
Day 3
Happy Monday! I'm a big fan of working it backwards. What needs to be done by when - and of course what needs to happen before that to make it all end up according to plan. Think it out - write it down - and then make it happen!
Day 4
Are your web pages formatted with the appropriate content for search engines? Do you have user-friendly links for each page? This is a good place to start for SEO.
Day 5
When is the last time you looked at and updated your Google Business listing? There are more opportunities here all the time - put it on your weekly or monthly checklist!
Day 6
Are you posting regularly to your social channels? You work hard to build your audience - make sure you talk to them!
Day 7
Make sure you include digital paid advertising in your marketing mix! Longer life span and meeting your customers in the places where they spent time builds your business and organization's visibility.
Day 8
Are you collecting email addresses? If so, send that group an email message (once a week, twice a month, once a month)! There are great programs available to help you manage your list and safely send emails without getting caught up in spam.
Day 9
I'm a big fan of 'set it and forget it'. There are so many tools out there that can help you automate your tasks so that you can set up your system and just edit or update as you go along. Use them when you can for things that make sense to do!
Day 10
If you haven't yet done this one, don't wait another day! Mobile optimized sites rank higher on Google and are easier for your customers to use on their devices (which they use a lot). This makes for a perfect 1-Day Intensive Service - don't put it off any longer!
Day 11
Look at your data! If you don't know what is working for you, you don't know what to continue and what to stop doing. One hour, twice a month for assessments and adjustments to your strategy gives you direction and knowledge (and the power to make informed decisions).
Day 12
Who are the people in your industry that you know, respect and trust? Perhaps a business that complements or extends your product/service. Reach out for a collaborative project (something easy at first). Make it a win-win-win (you, them and your audience) to grow your client base and benefit your customers!
Day 13
Webinars are still valuable! They are an easy and convenient way for people to learn, participate and engage. Take an hour and brainstorm some topics so you can find a good place to start.
Day 14
Referral programs can be wildly successful! Your customers are valuable assets as part of your marketing team. Take a look at your systems and formalize a program that makes sense for you and your business.
Day 15
Half way there! Retargeting is a great way to follow up with someone who might not have been ready to act on your product or service. Help them find you more easily and be reminded of your business through retargeting, remarketing and abandoned cart messaging.
Day 16
Video, video, video. If you can do it, you really must. "Video content can increase the chances of ranking on Google page one by 53 times." "Adding videos to landing pages can increase conversions by 90%." Nothing more needs to be said. I've toyed with this for so long and still have hesitated to delve into video. I'll dip my toe in for the remainder of these posts and I'll report back on the metrics after it's completed. See you in video format tomorrow!
Day 17
Here is day 17 of 30 for our Digital Marketing to do list! The remainder of the series will be in video format.
Day 18
Do you offer a chatbot service for customer communications and support?
Day 19
A bit about landing pages and conversion rates for today.
Day 20
Do you do A/B testing in your marketing?
Day 21
How do you get feedback from your customers?
Day 22
What are some ways that you allow people to get to know you personally through your marketing?
Day 23
Do you use any tools for social listening?
Day 24
How do you make your brand or business relatable to your customers and clients?
Day 25
Do you offer a loyalty program or discount?
Day 26
Do you have consistency in your brand 'voice'?
Day 27
Where do you learn about industry trends? Do you share your responses or thoughts on those with your audience?
Day 28
What stories are you telling?
Day 29
How often do you review and analyze your data?
Day 30
How are you sharing your news and successes?
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Day 14
Day 15
Day 16
Day 17
Day 18
Day 19
Day 21
Day 22
Day 24
Day 26
Day 27
Day 29
